Neatorama » General Mills http://www.neatorama.com The Neat Side of the Web Wed, 15 Feb 2012 22:25:40 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Cheeri-Uh-Ohs: FDA Said Cheerios is an Unapproved Drug http://www.neatorama.com/2009/05/13/cheeri-uh-ohs-fda-said-cheerios-is-an-unapproved-drug/ http://www.neatorama.com/2009/05/13/cheeri-uh-ohs-fda-said-cheerios-is-an-unapproved-drug/#comments Wed, 13 May 2009 21:19:36 +0000 Alex http://www.neatorama.com/2009/05/13/cheeri-uh-ohs-fda-said-cheerios-is-an-unapproved-drug/ Did you eat your Cheerios this morning? You may have just inadvertently taken an unapproved drug. Or so says the FDA, who has just sent a warning letter to General Mills, the maker of the cereal:

In a warning letter sent to the chairman of General Mills (maker of the beloved breakfast classic) and posted on the agency’s website, the FDA says:

"Based on claims made on your product’s label, we have determined that your Cheerios Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease."

The agency takes special issue with these claims:

* "you can Lower Your Cholesterol 4% in 6 weeks."

* "Did you know that in just 6 weeks Cheerios can reduce bad cholesterol by an average of 4 percent? Cheerios is … clinically proven to lower cholesterol. A clinical study showed that eating two 1 1/2 cup servings daily of Cheerios cereal reduced bad cholesterol when eaten as part of a diet low in saturated fat and cholesterol."

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