Behold a new prototype dashboard by Ford in collaboration with Smart Design (the designer for the super-easy-to-use Flip camcorder) for their new breed of "green" cars.

The dashboard gives drivers a "wealth of info" without confusing or distracting them. And when Ford researchers tested the new design, they found that drivers get obsessed with achieving a "high score" of getting the highest fuel efficiency:

In order to play into the research finding that drivers are looking for a high score when it comes to fuel efficiency, one high-resolution LCD screen on the dash features an eye-catching rendering of curling vines blooming with green leaves. It’s more than a decorative element; it’s a data-visualization tool intended to change the way people drive. If a driver wastes gas by aggressively accelerating or slamming on the brakes, for example, the vine withers and leaves disappear. More leaves appear if individuals drive more economically.

Matt Vella and Reena Jana of BusinessWeek have more on the story: Link – via Information aesthetics

I applaud Ford for trying to innovate, but as I write this post I distinctly remember driving in Los Angeles and finding a brand new Ford Mustang living up to the acronym Found On Road Dead, still with dealership plates and price tags (seemed that it was being taken for a test drive), broken down on the side of the road. I don’t think the customer bought the car …