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The Japanese graphic arts firm d-barcode creates customized barcodes for clients who want to use them to grab customers’ attention. In Fast Company, Cliff Kuang writes:
They’ve even begun selling their wares to anyone who wants to license them, starting at $1,500 for the design, and $200 a year for licensing. A custom or exclusive use code will run upwards of $4,000–but given that companies spend millions on designing a single package, why don’t we see more detailed thinking like this? Middle managers spend weeks arguing about kerning–it’d be better if they spent more time rethinking every inch of such highly prized real estate.
Link via Fast Company
