We are id-iom, a South London gonzo design duo who are more than willing to take a punt at pretty much any design challenge! Determined never again to suffer under the yoke of an oppressive employer, this is our ongoing tale of two brothers who are going to take the world by storm or die trying! Hugo and the artist formerly known as Sholto, are both noisy and enthusiastic with a flair for creativity. Hugo's hands and feet however are proportionately too big for his body whilst Sholto's head is shaped like a peanut.
After finishing our respective universities and languishing in a number of dead end jobs it was decided it was time for something a bit different. Known for our mischievous take on pop culture, music & politics, our canvases and graffiti have adorned walls and sidewalks throughout London and Europe.
Never ones to follow trends, we try to work outside the conventional art world, engaging with real world issues in a provocative way. Our idiosyncratic approach is infused with rebellious edge and street-smart attitude - or at least we hope it is!
In order to introduce cognitive dissonance in non-believers all our designs have been carefully chosen and arranged to please believers and make them feel harmonious and confident whilst causing non-believers to become disorientated and mentally challenged. You have been warned.
Sholto & Hugo
Title: Let it Ride
Media: Acrylic paint & paint pen
Size: 1m x 1m canvas set into table
The ‘Let It Ride’ table was perhaps one of my favourite commissions. It is named after an 80′s comedy featuring Richard Dreyfuss ( it only gets a 6.3 on IMDB but is well worth a watch!) Here is a link to our blog post about this piece that explains how it came into being.
Title: Kate Moss Cocaine
Media: Mixed media
Sometimes it's just too easy to mock troubled celebrities. As evidenced with our 'celebrity endorsed' product packaging. If id-iom did packaging this is what you could possibly expect. More (and larger) photos can be found on our Flickr page.
Title: Careless Whisper Skunk Blend #3
Media: Mixed media
Sometimes it's just too easy to mock troubled celebrities. As evidenced with our 'celebrity endorsed' product packaging. If id-iom did packaging this is what you could possibly expect. More (and larger) photo's can be found on our Flickr page.
Title: People I Like
Media: Screen print on high quality paper
I've worked in plenty of offices in my time and i think anyone who has done can probably sympathise with this piece...
A couple of YouTube videos of us in action:
Title: I just wanna be
Media: Acrylic, ink, newspaper and paint pen
This was (and still is) our biggest piece to date at about 16 x 11ft. The piece was done on Chance Street in the east end of London. There is also a video of the proceedings on Youtube:
This is id-iom
Final version of our UPfest piece - which was done by the river in Bristol in 2009.
We had a great time doing this piece at UPfest this year. The weather was lovely, the beer was flowing and it was good to catch up with people. A bit of an experimental approach to this one but I'd like to think it worked out well. We certainly managed to pull quite an imperious looking Siamese cat out of the bag... If only the fake CCTV camera kept moving i would have been happy. That'll teach me to buy cheap stuff on the internet...
Title: The Internet Made Me Do It
Media: Hand cut stencils, spray paint & glitter
Size: 30 x 40cm
Title: Office monkey
Media: Acrylic, spray paint and marker pen
Size: A2 paper
Another office related one but i'm sure that anyone who's had a lowly office job can testify it's just how you feel sometimes... I understand it's not a monkey but it does the trick...
Title: Undercover Lover
Media: Hand-cut stencils and spray paint
Canvas size: 75 x 75 cm
Title: 99 problems
Media: Hand-cut stencils and spraypaint
Size: 60 x 60cm canvas
The name is the giveaway on this one. If you can’t work it out just let me know and I'll let you in on the secret...
Title: Angry rabbits always attack first
Media: Ink, coffee, tea, ink, paint pen and bleach
Size: 42 x 54 cm
Title: Pleasing her made him happy
Media: Marker pen, acrylic and spraypaint on A3 high quality artist paper
Title: Lost in the system
Media: Spraypaint, watercolour, glitter, marker pen, acrylic, paint pen and bleach
Size: 60 x 60cm
Artists and purveyors of all manner of artistic creations - original artwork, stencils, graffiti, screenprints & limited editions. We are also available for commissions via our unique commission process which replaces the conventional brief with an artist’s questionnaire that inspires the picture. Please get in touch if interested and we can send you the questionnaire (or it can be downloaded from our website at id-iom under 'downloads').
We can be found online at various places but the following are our favourites:
id-iom website (not update nearly often enough as it can only be done by our webmonkey!)
If you have any questions, comments or just want to get something off your chest please send us an email at either firstname.lastname@example.org or email@example.com! We love emails! Go on, send us one!