There's a chair on the beach. Right there, by itself, with no one sitting in it. Not the kind of thing you come across every day. The smallest thing can make a man feel territorial, and raise his competitive hackles. At the same time, we have evolved the ability to calculate possible outcomes before engaging in conflict.
What's universal about the video is how well it depicts the weird stuff that goes on in our minds all the time about things that don't matter, the internal monologue that we'd never share on purpose. Or maybe that's just me. This subtly ridiculous short film is from Bridge Stuart (previously at Neatorama). No, it's not a Tide ad, but it would have been a good one. -via Digg