Honest Brand Slogans

Clif Dickens seems to be onto something with his honest brand slogans. Whether or not you think they are representative of the brand, they are good for a smile. (I *knew* IKEA was messing with me!) See more of Clif's humor at his website, and see additional honest brand slogans at Bored Panda. 

 











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Am I alone in finding IKEA instructions comprehensive and easy to follow? They're clear, logical and effective. And slightly smug but hey, it's IKEA - SMUG is probably a cushion cover with a print of electric rats on it, or something.
Lego throw in extra parts from time to time, and no one ever complains about them.
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