If you've ever looked up in the skies and wondered where that airplane is flying to, then these billboards are for you!
British Airways and Ogilvy 12th Floor unveiled a series of digital billboards that "interact" with BA aircrafts flying overhead to tell you where it's headed. The ads use custom technology to track the aircraft and play a video clip of a child pointing up to the plane just as it flies overhead.
Abigail Comber, British Airways' head of marketing, told marketing and media magazine The Drum, "This is a first, not just for British Airways but for UK advertising. We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination. The clever technology allows this advert to engage people there and then and answer that question for them.
"We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be."
The first interactive billboard is located at Chiswick and a second one is coming to London's Piccadilly Circus.