The Secrets of Nacho Cheese Doritos

Nacho Cheese Doritos are the powerhouse of chips, known for being particularly addictive. Once you start eating them, there's a tendency to continue until they are gone. Then you can lick your fingers. What's the secret to this behavior? It's not just one ingredient, but a whole kitchen laboratory of flavors and flavor-enhancing substances.

Oh, you know they have cheese, and salt, and artificial coloring, but did you know that the flavoring powder is ground into the finest powder possible to aid its adherence to the chip (and to your fingers)? The amount of fat is carefully balanced to sooth your brain, and lactic acid is in there just to get your mouth watering.

That's just the beginning; read more specific Nacho Cheese Dorito ingredients and their purpose at the New York Times. -via the Presurfer

We dish up more neat food posts at the Neatolicious blog

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There's an awesome book called "SALT SUGAR FAT: How the Food Giants Hooked Us" by a New York Times reporter named "Michael Moss." It goes into great detail about the various ways that food companies get - and keep - customers.
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