Abercrombie & Fitch: No Fat Women, Please!

Fashion retailer Abercrombie & Fitch stocks large clothes for men (their T-shirts go up to 2XL sizes), but why not for women? Because it doesn't want fat women wearing its clothes, of course:

Abercrombie doesn't even list women's XL or XXL on its size chart. Its largest women's pants are a size 10, while H&M's standard line goes up to a size 16, and American Eagle offers up to 18. [...]
It's not surprising that Abercrombie excludes plus-sized women considering the attitude of CEO Mike Jeffries, said Robin Lewis, co-author of The New Rules of Retail and CEO of newsletter The Robin Report.

"He doesn't want larger people shopping in his store, he wants thin and beautiful people," Lewis told Business Insider. "He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'" [...]

In a 2006 interview with Salon, Jeffries himself said that his business was built around sex appeal. 

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” Jeffries said.

Jeffries also told Salon that he wasn't bothered by excluding some customers. “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."

Ashley Lutz over at Business Insider has more: Link

The NeatoShop, on the other hand, carries Ladies T-shirts up to 2XL (that's the largest size they make). We're also in the process of converting thousands of shirts so they will be available up to 6XL. Because you're all beautiful and cool to us.


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