What's better than writing a letter to Santa? Well, obviously, the answer is talking to him on the phone, then getting a gift, then having snow magically appear from nowhere with the press of a button as a choir of children sing and cheer for you. And that's exactly what happens when children dial up St. Nick on a special "magic phone both" in Rio de Janiero, Brazil.
Telecom company Oi, the country's largest, hired retired actors to play Santa; the actors can see the children, so they carry on unscripted conversations, followed by a projected winter wonderland on a nearby building (complete with fake snow), and small gifts left on the steps for each little caller.
Unfortunately for most of the world, Oi's campaign is only in Brazil. But if you're living in the country and can't make it to Rio, children can call (21) 2243-2012 and speak to Santa Claus directly. Proceeds from every call are donated to participating institutions. (No idea which those are yet, but I'll update if I find out.) More pics and info on PSFK. Link