BLACK FRIDAY SALE - All T-Shirts $14.95 + Get Free Worldwide Shipping
Nov 28 - Nov 30, 2014: The lowest price we'll have all year - Get yours today!

How to Look Your Best the Morning After


(YouTube link)

Lauren Luke is a British makeup artist whose tutorials have almost a half-million subscribers on YouTube. Those subscribers were horrified to see this one posted over the weekend. The video is actually a public service announcement for Luke's "Don't Cover It Up" campaign against domestic abuse for the Refuge organization. She also did an interview about the making of the video.
The video depicts the domestic violence situation in an eerily realistic light, ending with onscreen copy that reads: "65% of women who suffer domestic violence keep it hidden. Don't cover it up." London agency BBH handpicked Luke to act in the PSA to reach her 439,8930 subscribers and the many other women who routinely seek out her online content. Luke said that she felt a personal attachment to the project from being in an abusive relationship herself.

Read more about how this campaign came about at HuffPo. Link

Newest 5
Newest 5 Comments

All abuse needs to stop. Man, woman, child, domestic partners, elderly, animal, all of it. Love and reason are the only things that will get us through.
Abusive comment hidden. (Show it anyway.)
Commenting is closed.





Check out Twaggies' very funny clip:

Om Nom - Twaggies by Twaggies
Email This Post to a Friend
"How to Look Your Best the Morning After"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window