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Come With a Story and Leave With Another

"Come with a story and leave with another", says Colsubsidio Book Exchange of Colombia. To strike home the message, Lowe/SSP3 ad agency came up with these clever print ads.

The first one above mixes Snow White and Sherlock Holmes. Can you figure out these two below?

Via Ads of the World

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The last one I was going to guess Harry Potter / Trojan horse (I couldn't remember where that story was found - Iliad seems right). The other one I wasn't sure - saw the whale, but didn't think about Moby Dick - that seems like its gotta be right to go with Little Red Riding Hood.
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