If you eat everything, it's free and you get a t-shirt and your picture posted on the hall of fame. Despite this motivation, only one person has finished the Winkinator Challenge from Mary Jane's Cafe in Warrensburg, Missouri:

The breakfast challenge consists of a MASSIVE 17? diameter x 1/2? thick pancake, 12 eggs, 8 pieces of sausage, 12 strips of bacon, & 2 large glasses of chocolate milk. The platter weighs just over 5 Lbs.

Link -via That's Nerdalicious!