I'm sure we all have heard the iidiom "like a kid in a candy store" - but has anyone ever conducted an actual experiment with kids in a candy store? Like, for instance, does music played in the store have any role in keeping them in the store longer?
Well, scientists from Université de Bretagne-Sud in France have. They discovered that you indeed can keep 'em in the store longer by playing cartoon music as opposed to Top Forty songs (though apparently, there's no change in the amount of money spent, presumably because moms aren't affected by those type of aural shenanigans). Via Discoblog.