In the end, the auction ended up pulling in over $15,000 in bids...unfortunately, the winning bidder refused to pay up and the second place winner wouldn't take the Second Chance Offer. That left Morgan with tons of free stuff that wasn't really his to keep and left the Red Cross out of a huge donation.
In order to correct the problem, he has opted to host a massive charity raffle for the prizes. Tickets are only £2.50 and the prizes total more than $1000. The only down side is that this time he's only giving 70%, apparently because the raffles cost more to run and he needs money to fix the exhaust on his car.
Even so, it's still a good chance to donate money to a good cause and possibly win a boatload of free stuff. Plus, included in the raffle prize is the opportunity to hang out with Morgan and a bear (presumably someone in a bear suit, not an actual bear).