"Flowers wilt. Chocolates melt. Roaches are forever."
That's the advice offered by the Bronx Zoo in conjunction with their limited-time Valentine's Day offer:
How better to express your appreciation for that special someone than to name a Madagascar hissing cockroach after them? Naming a roach in honor of someone near and dear to your heart shows that you've noticed how resilient, resourceful, and loyal that person is. Or maybe it's in recognition of your one and only's virility, or strength in the face of high radiation...
For a $10 donation, the Wildlife Conservation Society will name one of the hissing cockroaches after your loved one and send him or her a "truly memorable Certificate of Honor." About 1,700 names have been assigned during the first two days of this inspired promotion. Details at the link.