ING Direct, a bank, wanted ads that would grab the attention of passersby and interact with them. So the ad agency Leo Burnett in Milan hired people to hang from billboards or other conventional ad placements and talk to potential customers about the company’s services. At the link, you can view three other examples.
Link via The Presurfer
Christophe
Knowing the way the Italians drive I hope this guy had a good life insurance 
I dunno lol
Honestly, the weirdest part for me was the choice of music. ING using a gorillaz song (even though its re-tuned to not be as dark) is weeeeirrrd
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