A billboard bragging about the schools in South Bend, Indiana was erected without anyone noticing a certain misspelled word, until Lee MacMillan took a picture and posted it on Facebook.
Responsibility for the spelling error has been claimed by the Blue Waters Group. The company does work for the city of South Bend's redevelopment commission to promote the city.
"I feel terrible. It's a mistake we made and we're guilty of it, and responsible for it. and we take full responsibility for the error," said Patrick Strickler, president of the Blue Waters Group.
"Four people looked at it, eyeballed it and didn't see the mistake, and those people all work for me,” Strickler explained. “We take responsibility for it. We simply blew it. We did not see the missing "L."
The billboard has since been taken down. http://www.southbendtribune.com/article/20100920/News01/100929951/-1/XML -via The Daily What
(Image credit: Lee MacMillan)