Business Card is a Snap-Together Toy

The Japanese toymaker Tamiya makes model kits. So the Bangkok advertising agency CreativeJuice made a business card that can be used to build a toy car, plane, or boat:

Apparently Tamiya realized that people didn’t fully appreciate the skill and design that goes into their plastic models, and conceived the card as a promotional tool to raise respect for their brand and business.

Link via Make | Ad Agency Website (self-starting sound) | Image: Japan Trends