Old Spice Commercial for a Library


(YouTube Link)


Hello scholars. Look at your grades. Now look at mine. Now back at your grades. Now back to mine. Sadly, they're not like mine. But if you stopped studying in a cave and started studying like me, they could be like mine.


The Harold B. Lee Library at Brigham Young University made this commercial promoting itself in imitation of the popular Old Spice commercials.

via Nerdcore | Library Website | Previously: 42 Greatest Old Spice Commercials Ever Made

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I do not understand such positive remarks, especialy on the youTube page. Parody can sure be funny, but how is this so brilliant? It's a copy. It is the original that is brilliant, the wi. This is just a copy. So what?
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if a meme dies once it's taken over for commercial(corporate) use... then can a meme be started with its roots in commercial use?
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