They are everywhere at the World Cup games in South Africa: vuvuzelas! The plastic horns sound like a swarm of hornets when thousands of people play them at once. The sound can reach up to 140 decibels, which can damage hearing, and hundreds of thousands of vuvuzelas have been sold this year.

The horns, FIFA officials said, were too much a part of the South African tradition to silence them. “It’s a local sound, and I don’t know how it is possible to stop it,” Joseph S. Blatter, FIFA’s president, told reporters. “I always said that when we go to South Africa, it is Africa. It’s not Western Europe. It’s noisy, it’s energy, rhythm, music, dance, drums. This is Africa. We have to adapt a little.”

Read about how the vuvuzela came to be such an integral part of the World Cup games at Smithsonian magazine. Link

(Image credit: Jon Hrusa /epa/Corbis)