Man Uses Google Ads to Get a Job

By John Farrier in Advertising on May 13, 2010 at 2:24 pm


(YouTube Link)

Alec Brownstein, a writer, needed a job. So he chose the names five NYC advertising directors that he’d like to work for. Then he bought an advertisement in Google that would be displayed when each person searched for his own name. So when they Googled themselves, they saw an ad from Brownstein asking for a job. He got two job offers. The cost was just $6.

Link via Urlesque

UPDATE: Google ads, not search results. I misunderstood and have corrected the post.


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  1. Jeffos
    May 13th, 2010 at 3:19 pm

    Cool!

    And now, sadly, rather than being inspired to do something similarly creative on their own, thousands of people will copy that exact idea over and over until it becomes trite, annoying, uncool, and counter-productive.

  2. Alex
    May 13th, 2010 at 3:59 pm

    More like Google advertising rather than ranking :)

  3. Johnny Cat
    May 13th, 2010 at 10:27 pm

    Um, yeah. This seems like advertising for advertising, and it centers on one advertiser. Those guys that are always calling me and telling me I need to advertise.

  4. lulu
    May 13th, 2010 at 10:37 pm

    Google will sell anything. They won’t put up a nice American flag for the 4th of July, but, man, they will sell you anything they can possibly think of. They sell search results? Incredible.

  5. Foreigner1
    May 14th, 2010 at 6:07 am

    So they sell search results- Go figure how serious you have to take thair “most popular”-results…

  6. Rob
    May 14th, 2010 at 7:47 am

    Now they can leave nasty messages for past employers:

    “Joe, I still need that $2500 you owe me.”

    :)

  7. Use Facebook
    May 14th, 2010 at 8:27 am

    Equally successful in getting a job at company you want (especially small to mid size companies) is to search Facebook for employees who work there. Then look through each employee for a mutual connection; employee knows your friend Joe. Connect and get interview.

    This got me a job within a week’s time. Of course being savvy on the net does not mean your savvy during your interview.

  8. Andy @ FirstFound
    May 14th, 2010 at 8:54 am

    I still can’t believe that worked. Amazing case of self-marketing by the guy.

  9. Marian Schembari
    May 14th, 2010 at 2:22 pm

    Hahaha! This is great. I actually did the exact same thing but with targeted Facebook ads. Worked like a charm!

    Now, all I do is recommend that people looking for work use social media and whatnot. Way faster and significantly more fun!


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