"Road Angel" Urges Swiss Drivers to Slow Down

The government of the Swiss canton of Fribourg has hired an actor to dress as an angel, stand in the middle of roads around the canton, and urge people to drive slowly:

The ‘road angel’, who forms part of a safe-driving campaign, will wave and flap his wings at motorists travelling too fast. [...]

'The idea is to provide a sort of concrete protection, to have a real angel telling drivers to be responsible,' Benoît Dumas, a Fribourg police spokesman, said.

'To have a physical presence like that makes the message more visible, and it's out of the ordinary.'

The actor, whose identity has not been released for privacy reasons, works 20 hours per week and will ‘appear’ in different parts of the 670-square-mile region of western Switzerland.

Link via Fast Company | Photo: Daily Mail

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I live in Switzerland and this is part of a national campaign, with TV ads showing a stoner-style angel on the back of a motorbike telling car drivers to chill out and slow down and posters at the outskirts of villages saying 'Slow Down, man'.

But the Swiss are pretty careful drivers anyhow. Here little kids aged 5 are expected to walk to kindergarten alone, because (astonishingly) drivers stop for pedestrians to cross the road.

Frankly, I think the Swiss would be gobsmacked by the way people drive in the UK.
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