Franca Cuneo poses on Capri. In real life, the 28-year-old is a restaurateur in Hamburg.

Brigitte, a German fashion magazine, has announced that it will no longer employ professional models for its fashion shoots.

But something about the photos looks different. A prominent tummy here and noticeable wrinkles there reveal that these are not size-zero Amazons straight from the catwalk, but real women. As of the January issue, which hit the newsstands Saturday, Brigitte will use only amateur models in its fashion shoots.

The public response has been overwhelmingly favorable, including thousands of applications from potential models.  The German press has been more skeptical, noting that the models chosen to date may be amateurs, but they still "correspond to the conventional ideas of beauty," suggesting that the entire enterprise is a publicity stunt.

Link, photo credit.