50% More Worcestershire Sauce!

Worcestershire sauce bottles

This past week we purchased the bottle on the right above - French's "Classic" Worcestershire sauce, in the 15 oz. size - to replace the old one on the left with the "New and Improved!" label.

The label of the new bottle indicates that it has 50% MORE* (with the asterisk). I can't reproduce the letter size here, but it's approximately a 48 point font.

On the right below that in bold italics is Excellent Value! in a ~14-point font.

And beneath that the clarification *Compared to 10 FL. OZ. products. in ~12-point italics.

One can't argue with the mathematics.  The question is whether this is deceptive advertising.  Does this labelling cynically take advantage of inattentive shoppers, or is it a truthful, clever marketing ploy?

Newest 5
Newest 5 Comments

Things can indeed be new and improved. Consider if there was a new type of tissue made of a fabric. With regard to the old material of tissue, the product is now completely new. However, the tissue also serves the exact same purposes as before... so if the change to the new fabric improved the purpose of the tissue, the product is new and improved.
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