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This video describes a banner consisting of LED tubes and sophisticated sensors that graces the atrium at one of the buildings on Microsoft's campus. It was designed by Mode Studios in order to encourage creativity and envision dynamic systems. What's on the screen changes with the weather and traffic patterns inside the atrium. There's also a "hot spot" where a person can control what's on the screen through body movements and temperature.
Via Gizmodo | Mode Studios Website
'For something new, unique and innovative, Microsoft turned to SOMEONE ELSE.'