The Great Urban Handbag Hunt

Posted by Alex in Advertising, Fashion, Travel & Places on June 13, 2009 at 2:42 am


Handbag designer Rachel Nasvik had a great idea on how to promote her new line for cheap: stage a great urban hunt for handbags!

Rachel places her handbags, stuffed with all sorts of girly stuff like lip gloss and bobby pins along with the note "You didn’t find this bag, this bag found you," hidden in public places around New York City. If you find it, you can keep it.

Clues on the whereabouts of her handbags are on Rachel’s Twitter. You can see imags of the discovered bags on her blog Thrill of the Chase – via Steve Hall and Angela Natividad’s Adrants

Whatever you think of the ad campaign, the photo is priceless! PLEASE NO PEE-PEE.


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COMMENT

9 comments to "The Great Urban Handbag Hunt"

  1. stephanie
    June 13th, 2009 at 2:52 am

    You have to wonder how many of these bags will be reported as possible bombs.

  2. Chris Johnston
    June 13th, 2009 at 3:35 am

    Precisely my thoughts!

  3. anonymoussss
    June 13th, 2009 at 4:35 am

    Please no pee pee hahaha

  4. Mitch
    June 13th, 2009 at 11:30 am

    It's really hard to find a place to "pee-pee" in New York. Henry Miller even wrote about it. A trick that
    worked for me was to walk into a restaurant with bathrooms "for customers only", sit at the counter, look at the menu, ask to use the bathroom, leave a quarter tip, and leave. That way I didn't "pee-pee" on the nice lady's handbags.

  5. Kalel
    June 13th, 2009 at 1:06 pm

    From one bag lady to another.

  6. caitlin13
    June 13th, 2009 at 1:42 pm

    I'm wondering how many people will be picking up stray handbags that aren't part of this campaign..

  7. Ajan
    June 14th, 2009 at 3:33 am

    sweet departure from ole ads..
    Nice way to promote though. IF all the hand bags are shiny shiny with lots of bling bling, then it'd be easy to find in the morning.. ;)

  8. macnotacno
    June 14th, 2009 at 4:20 pm

    I love it. Especially Ajan's comment. Ajan, you are cute!

  9. abstractpsyche
    September 3rd, 2009 at 8:21 pm

    :D thank you!


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