Cheeri-Uh-Ohs: FDA Said Cheerios is an Unapproved Drug

Posted by Alex in Food & Drinks, Medicine on May 13, 2009 at 4:19 pm


Did you eat your Cheerios this morning? You may have just inadvertently taken an unapproved drug. Or so says the FDA, who has just sent a warning letter to General Mills, the maker of the cereal:

In a warning letter sent to the chairman of General Mills (maker of the beloved breakfast classic) and posted on the agency’s website, the FDA says:

"Based on claims made on your product’s label, we have determined that your Cheerios Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease."

The agency takes special issue with these claims:

* "you can Lower Your Cholesterol 4% in 6 weeks."

* "Did you know that in just 6 weeks Cheerios can reduce bad cholesterol by an average of 4 percent? Cheerios is … clinically proven to lower cholesterol. A clinical study showed that eating two 1 1/2 cup servings daily of Cheerios cereal reduced bad cholesterol when eaten as part of a diet low in saturated fat and cholesterol."

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17 comments to "Cheeri-Uh-Ohs: FDA Said Cheerios is an Unapproved Drug"

  1. glen
    May 13th, 2009 at 5:10 pm

    Fuck the FDA.

  2. pyroger101
    May 13th, 2009 at 5:23 pm

    id love to see the possible side effects on that label!

  3. Liam
    May 13th, 2009 at 5:25 pm

    F*ck the FCC
    F*ck the CIA
    F*ck the FBI
    I'm living in the motherf*cking USA.

    -Steve Earle

  4. Goober
    May 13th, 2009 at 5:39 pm

    They'd look a lot less stupid if they started cracking down on homeopathic and herbal "medicine."

  5. seefish3
    May 13th, 2009 at 5:49 pm

    Too bad we needed one set of lying maggots to point out another...

    Everyone who writes ad copy should be locked in a room naked, covered in Wesson oil, and armed with butcher knives. The survivors are fed to Oprah Winfrey.

    Look to your right on this page if you need another example of the horror and lies...

  6. ted
    May 13th, 2009 at 6:16 pm

    seefish? I only see Neatorama stuff on the right side. Or should they change the name of the site to Horror-and-lies-orama?

  7. seefish3
    May 13th, 2009 at 6:40 pm

    Yeah, ted, I thought of that afterward. When I was writing my rant, the ad display was for that Cindy Crawford Dr. Frankenstein age reduction cream. Didn't mean to point that at Neatorama !

  8. seefish3
    May 13th, 2009 at 7:01 pm

    Whoa, totally my bad. I didn't realize that ad slot rotated copy that often. It'll be just my luck that everyone reads my comment just as the breast cancer donation or ASPCA spot comes up.

    I'll just go to bed now, and sleep through the s#*t storm.

  9. dogrun81
    May 13th, 2009 at 8:35 pm

    This is a bunch of crap. Cheerios is not a drug. When exactly did cholesterol become a disease?

    If the FDA really feels it doesn't have enough work, they'll have their hands full with every food product making any claims about how healthy it is. Are low-fat foods intended to treat obesity? Are sugar-free foods intended to help with diabetes?

    Please stop wasting taxpayer dollars on my cereal. As long as they are not lying, let them sell it free from interference.

  10. Tempscire
    May 13th, 2009 at 10:06 pm

    "A clinical study showed that eating two 1 1/2 cup servings daily of Cheerios cereal reduced bad cholesterol when eaten as part of a diet low in saturated fat and cholesterol."

    To be fair, eating lots of things "part of a diet low in saturated fat and cholesterol" could lower bad cholesterol.

    On a different note, I would probably read a "Horror-and-lies-orama." ;)

  11. SenorMysterioso
    May 13th, 2009 at 11:39 pm

    The whole cheerios vs heart disease thing is annoying but its just marketing. I dont care if the FDA cracks down on them or not.

  12. Skipweasel
    May 14th, 2009 at 2:19 am

    Rules preventing food manufacturers claiming health benefits for their products go back a very long way, and with good reason.

    In the UK there's a brand of tea called PG Tips which originally stood for Pre-Gestive (or somesuch), intended to allude to a baneficial effect on your digestion. That was a minor player in what was otherwise a huge see of competing claims - few of which were verifiable by consumers.

  13. psychobuddhist
    May 14th, 2009 at 2:58 am

    I just read the warning letter in its entirety, and it finally seems much clearer to me.

    While the term "misbranded drug" is a bit harsh on the FDA's part, I'm sure they only said it to give General Mills incentive to change some of claims they make on their website and where and how they place it on their boxes. Apparently, General Mills claimed that it could help prevent some cancers without any proof or authorization, and omitted important parts out of the heart-healthy statement.

    The media likes to spin stories in the direction of sensationalism, so you might want to do some research of your own before starting a sh*tstorm; otherwise, you're only playing into their hands.

  14. Byrd Brain
    May 14th, 2009 at 11:16 am

    "The media likes to spin stories in the direction of sensationalism"

    WHAT??!!

  15. Flux
    May 14th, 2009 at 1:30 pm

    @goober: A friend of mine does natural medicine/ herbs based off of native forest plants that existed in the USA before it was "settled" (in otherwords, Native American Medicine), and the FDA has been poking around her work buying samples of the stuff she sells online(to test most likely). She knows two other sellers who have also had the FDA poking around. She thinks a lot of herbalists are working on borrowed time, and that theres going to be a big crackdown on sales of herbal medicine online very soon.
    Sadly, she's one of the very few legit people out there with 40 years of intense research and 6 collaborated books under her belt.
    (Still, not my sort of thing. I like established-well known medicine myself.)
    I'm suprised it's taken the FDA this long, TBH.

  16. Eric Drummond Smith
    May 15th, 2009 at 10:07 am

    I remember in elementary school, there was this "pyramid" built of "food." It was very neat. Apparently, if I remember this correctly, each "food" that was not "junk" provided you with things that made you "healthy." Clearly we need to slap some serious fines on those b@$%&!*$ who wrote my health book. Also Richard Simmons.

  17. Thebes
    May 15th, 2009 at 1:25 pm

    Bureaucrats Gone Wild!!!


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