Meet Mao Xinyu, a 38-year-old senior colonel in China's People's Liberation Army and blogger. He's not just any blogger - his blog, which is all about Chairman Mao, was voted most popular by the readers of People's Daily last year.
Oh, and one more thing: Xinyu is the grandson of Chairman Mao.
Mao's blog is largely dedicated to an appreciation of his grandfather, who died when he was six years old. The founder of communist China is still admired by many people here -despite the fact that millions died because of famine and conflict during his rule (an official Communist Party verdict delivered after his death ruled - with precision - that Chairman Mao was 70% right and 30% wrong).
"The greatest happiness of my life and satisfaction come from a real understanding of a great man. And he is my grandfather," grandson Mao writes.