Guerilla Road Signs

To bring a smile to passer-bys, the Glenn Group installed these guerilla street signs all over downtown Reno:

The Glenn Group wrote sign copy, created layouts for the printer, and hung the signs. The design team’s primary challenges were to make the signs as authentic looking as possible, and to duck police officers and city officials during “installation.”

In a city where street art and renegade postings are not common, the signs inspired surprise, delight, and good feelings about the city.

Their little guerilla art project won an award at the 2008 Society for Environmental Graphic Design Award: Link – via RuebenMiller