Sea Orchestra

By Miss Cellania in Advertising, Video Clips on Aug 12, 2008 at 9:12 am


(YouTube link)

This ad for United Airlines features lovely animated sea creatures performing Rhapsody in Blue. It was produced by the Barrie D’Rozario Murphy agency. Do yourself a favor and see the high-definition version here. -via Metafilter


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  1. lukebg
    Aug 12th, 2008 at 10:01 am

    what program was used to make this animation?

  2. artbot
    Aug 12th, 2008 at 11:49 am

    Nice piece. Never has so much creativity gone into selling such an awful product/experience. Nice to see someone’s at least trying to pretend that flying doesn’t totally blow these days.

    As for the method used to create the spot, it looks like a combo of 3D and 2D images (though it could be all 2D) comped together and animated in a compositing program like Flame. It has the look of an elaborate 2D cutout animation, a la South Park, but simply using more detailed and refined images.

  3. luxe
    Aug 12th, 2008 at 1:37 pm

    “lovely creatures”? THey were kinda kreepy looking imo.

    *shudders at the fish things with the spidery leg looking things comming out of their mouths*

    very nicely done though.

  4. Scott-not
    Aug 12th, 2008 at 8:28 pm

    Wow- it almost makes me want to fork out another $50 to check a piece of luggage, get crammed into a 12 by 12 seat for an 11 hour journey in a metal tube full of protein and pay out the wazoo to do so.

    So tell me, how many $2.50 cans of soda did they have to sell to pay for this commercial? I am sure it was worth every single bubble.

  5. RM
    Aug 13th, 2008 at 9:06 pm

    It has great animations, but really, it sucks as an ad.


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