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It's Called epMotion

(YouTube link)

Marketing to scientists is a cutthroat business. You’ve got to put some imagination into convincing them that they need an expensive new piece of equipment. Eppendorf International rose to the occasion to advertise their... whatever it is. Most of us will never understand what an epMotion is or what it does, but this romantic boy-band ditty makes me want one. Link -via YesButNoButYes

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Check out Twaggies' very funny clip:

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