Banned Xbox360 Ad: Spontaneous Game of Shoot 'Em Up (Bang!)

Posted by Alex in Advertising, Toy & Video Games, Video Clips on March 10, 2008 at 6:33 pm


In 2005, Microsoft made a "Jump In" ad for their Xbox 360 console that never aired. The ad, deemed too controversial, showed commuters on a subway platform playing "shoot ‘em up" with their fingers (Bang!).

Like many viral things, the ad has recently gone ’round the web again, so here it is for all of you who haven’t seen it: Hit play or go to Link [YouTube]

And if you like that, check out the casting call for the banned Xbox 360 shoot out ad (which is actually better than the actual ad!):


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COMMENT

14 comments to "Banned Xbox360 Ad: Spontaneous Game of Shoot 'Em Up (Bang!)"

  1. Levi
    March 10th, 2008 at 7:40 pm

    that shoot em up ending is so much better than what those ImproveAnywhere people did with it..

  2. Thespian24601
    March 10th, 2008 at 8:04 pm

    I never knew that guns sounded like what that lady told me they did. I learn something everyday I guess.

  3. Max
    March 10th, 2008 at 8:33 pm

    This reminds me of an olde english sketch:

    http://youtube.com/watch?v=T6Ozfh9ou5k

  4. boothy
    March 10th, 2008 at 8:40 pm

    Ripped off Spaced: http://www.youtube.com/watch?v=Kct523XltUM

  5. Christophe
    March 10th, 2008 at 10:39 pm

    Glad they took a station and not the better suited place for the targeted teenager population such as a school/university... *humhum*

  6. Christophe
    March 10th, 2008 at 10:50 pm

    That lady is the reason why firearms should be banned! ;)

  7. VonSkippy
    March 11th, 2008 at 12:00 am

    Great, now the TSA buffoons will ban fingers from traveling.

  8. Lasse
    March 11th, 2008 at 3:23 am

    The ad is actually very innocent. It reminds me more of school children playing cowboys vs. indians.

    But of course we
    a) Shouldn't call it "cowboys and indians" anymore.
    b) Forbid children playing it because "disturbs the oublic safety" or something.

  9. alice
    March 11th, 2008 at 8:31 am

    Not necessarily ripped off Spaced. I mean, how many American advert producers would watch an English show? I think they just had the same idea.

    Love the bit at the end with the guy in the car :D

  10. Jacques
    March 11th, 2008 at 11:53 am

    Maybe I'm getting old, or maybe I dread the day that my son will demand an xbox 360 (or 720 or 2015 or whatever the hell they'll be calling it by then) but I found that to be fairly horrifying. let's glorify mass killing of people in public, good plan.

  11. Arch
    March 11th, 2008 at 1:18 pm

    I don't think it was a Spaced rip-off either. If anything, it's a rip-off of the Syphon Filter PS1 ad that was banned way back when. (I wish I could find it on YouTube...)

  12. corns
    March 11th, 2008 at 1:20 pm

    This idea that nobody in America watches anything from outside the States is a myth. People in the entertainment industry are cultural omnivores precisely because they are constantly on the look-out for new ideas to bite. Ad agencies are not exactly known for their firm moral grounding and I for one would not put this past them.

  13. Aar000n
    March 11th, 2008 at 5:22 pm

    Okay, for those of you who think this is a horrible thing that encourages kids to go shoot people.
    This commercial has a joking attitude. Nobody was actually serious (as shown by the person in the car) about it. They were using their fingers guys, come on now.

    Also, I play first person shooter games all the time. I would honestly be afraid to pick up any actual gun. They're just not my thing, I don't like them.

    Really, the people that play first person shooters and actually think about doing violent things that are sometimes shown in those games are messed up in the head.

  14. liphttam1
    April 4th, 2008 at 9:06 pm

    I think they told the old lady to die (fake die) but she didn't hear lol!


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