Confessions of a Trader Joe's Junkie
Lately I’ve been jonesing for Trader Joe’s pretty badly. My husband and I lived just outside of Philly for about a year, where we had our choice of about five TJ’s. Now that we’re back in Des Moines, the closest Trader Joe’s is now at least three hours away in the Minneapolis area. There are often times I contemplate driving up there and back just for the day so I can get my chile-spiced mango fix or my delicious spicy black bean dip. Or the vodka marinara sauce. Or the gyoza. Or the lime juice popsicles. Or the soycatash. But I digress.

Photo: Comp4Me [Flickr]
Every time I travel I check Trader Joe’s store locations to see if there’s one close that I can stop at. I have my cousin ship me stuff from New York. I have friends in Minneapolis who keep an eye out for me. One of my best friends drove to St. Louis and I actually made her take a cooler so she could bring me back some frozen food. It’s seriously become an obsession. I went on a trip with some friends last year and the first thing we did after getting our rental car was make a TJ’s pit stop. I figured we would need some snacks for the hotel room, you know? I’m pretty sure they all thought I was insane… except for the aforementioned friend who went to Missouri. She immediately picked up on the allure of Trader Joe’s.
I was trying to figure out exactly what makes Trader Joe’s so great, and here’s what I found out during my research:
Trader Joe’s was founded by Joe Coulombe. He was running a number of Pronto Markets when 7-Eleven started to monopolize the market. He had the idea for a grocery store with more exotic offerings but at decent prices. It took off (obviously) and he started converting all of his Prontos into Trader Joe’s. (Photo: Private Label Magazine)
Trader Joe’s is the home of Two Buck Chuck! TJ’s is the exclusive dealer of Charles Shaw wine. It’s technically Three Buck Chuck in some states, but at any rate, it’s worth it. For cheap wine, Two Buck Chuck is pretty darn tasty. It took me a while to figure this one out, though, because in Pennsylvania, it’s illegal to sell liquor in grocery stores. It took a trip to Virginia to finally procure the famous Two Buck Chuck.
I know there must be some other rabid Trader Joe’s fans out there like me. So spill it: what’s your favorite TJ’s product? What do I need to cart home with me the next time I am in Minneapolis or Kansas City? Better yet, what can I badger my cousin or brother-in-law into mailing me??



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