This Annual Report Needs to be Baked First!

To spice it up, Croatian food company Podravka uses thermoreactive ink to print part of their annual report – a recipe book appropriately titled Well Done – so you have to bake it in the oven first before it can be read!

“Well done” created by Bruketa & Zinic is the new annual report for Podravka, the biggest food company in South-East Europe. It consists of two parts:

• a big book containing numbers and a report of an independent auditor

• a small booklet that is inserted inside the big one that contains the very heart of Podravka as a brand: great Podravka’s recipes.

To be able to cook like Podravka you need to be a precise cook. That is why the small Podravka booklet is printed in invisible, thermo-reactive ink. To be able to reveal Podravka’s secrets you need to cover the small booklet in aluminium foil and bake it at 100 degrees Celsius for 25 minutes.

Link – Thanks Aaron Larney!