Annie Leibovitz brings fairy tales to life for Disney

snow weisz

This post at Brand Flakes For Breakfast reminded me of Annie Leibovitz's incredible photographs for Disney. The newest images in the campaign feature Roger Federer as King Arthur from "The Sword in the Stone," Julie Andrews as the Blue Fairy of "Pinocchio," Abigail Breslin as Fira from the Disney Fairies series, and Rachel Weisz as Snow White. The first photos in the campaign (which Alex blogged about in January) featured Scarlett Johansson as Cinderella, Beyoncé Knowles as Alice in Wonderland, Lyle Lovett as the March Hare, Oliver Platt as the Mad Hatter, and David Beckham as Sleeping Beauty's Prince. I've posted desktop wallpaper-sized versions of all of the photos here (actually, some of the photos are huge).

Here's the campaign's underwhelming official site. And go here or here for some candid behind the scenes shots. Anyone have some ideas for future photos in the campaign?

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i think these pictures are awesome, they are fun and inviting to look at i love the fairy one. thank you for taking such nice picture. my daughter's room is done in fairy's and she would love to have that picture on her wall does anyone know where i can get a copy?
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actually, I like them better than the Disney "originals" - the tales are all Grimm Bros stuff that was pretty gritty and harsh in orignal form anyway. These photos remove the Trademark Disney blandness which some translate into innocence or purity and put in its place a realism that Disney washed out. The characters were supposed to speak to children and give them a fantasy to identify with, look up to, strive to equal. All characters who persisted towards their dreams despite cruelty, malice and unfortunate circumstances (not to mention surreality which they took stoicly as well)

I like these photos... they remind me of READING the stories.
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