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Annie Leibovitz brings fairy tales to life for Disney

By jstruan in Advertising, Arts & Crafts on Nov 5, 2007 at 8:16 am


snow weisz

This post at Brand Flakes For Breakfast reminded me of Annie Leibovitz’s incredible photographs for Disney. The newest images in the campaign feature Roger Federer as King Arthur from “The Sword in the Stone,” Julie Andrews as the Blue Fairy of “Pinocchio,” Abigail Breslin as Fira from the Disney Fairies series, and Rachel Weisz as Snow White. The first photos in the campaign (which Alex blogged about in January) featured Scarlett Johansson as Cinderella, Beyoncé Knowles as Alice in Wonderland, Lyle Lovett as the March Hare, Oliver Platt as the Mad Hatter, and David Beckham as Sleeping Beauty’s Prince. I’ve posted desktop wallpaper-sized versions of all of the photos here (actually, some of the photos are huge).

Here’s the campaign’s underwhelming official site. And go here or here for some candid behind the scenes shots. Anyone have some ideas for future photos in the campaign?


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COMMENT
  1. Markus
    Nov 5th, 2007 at 9:07 am

    A complete waste of time and talent (Liebovitz) on a totally worthless subject (Hollywood celebrities).

  2. torrance
    Nov 5th, 2007 at 10:10 am

    Snow White is too hard looking, and Beyonce as 'Alice' looks like she is leering. Where is the innocence to be found? Not in these celebrities.

  3. cuimhne
    Nov 5th, 2007 at 10:46 am

    I thought the Snow White one was one of the only good ones. Some of these are just silly though.

  4. Jacques
    Nov 5th, 2007 at 12:50 pm

    Annie Leibovitz sold out about 20 years ago. She is such a fsckin' whore.

  5. Moey
    Nov 5th, 2007 at 3:44 pm

    sooo many more...ariel, belle, aladdin, the genie, merlin, etc. i don't like the one with scarlett j. as cinderella.

  6. Q
    Nov 6th, 2007 at 1:59 pm

    These are actually quite creepy.

  7. smibbo
    Nov 11th, 2007 at 1:08 am

    actually, I like them better than the Disney "originals" - the tales are all Grimm Bros stuff that was pretty gritty and harsh in orignal form anyway. These photos remove the Trademark Disney blandness which some translate into innocence or purity and put in its place a realism that Disney washed out. The characters were supposed to speak to children and give them a fantasy to identify with, look up to, strive to equal. All characters who persisted towards their dreams despite cruelty, malice and unfortunate circumstances (not to mention surreality which they took stoicly as well)

    I like these photos... they remind me of READING the stories.

  8. Catherine
    Aug 13th, 2008 at 8:42 am

    I love these pics!

    Especially Federer as arthur (swoons) definately the king of court! (no mention of nadal please).

  9. chanda
    Nov 15th, 2008 at 12:17 pm

    i think these pictures are awesome, they are fun and inviting to look at i love the fairy one. thank you for taking such nice picture. my daughter's room is done in fairy's and she would love to have that picture on her wall does anyone know where i can get a copy?

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