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Dove Onslaught

By Miss Cellania in Advertising, Video Clips on Oct 2, 2007 at 10:39 pm



As the Dove Campaign for Real Beauty enters its third year, the latest video really hits home to those of us who have daughters. Push play or go to YouTube. Link to campaign site. -via Viral Video Chart


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COMMENT
  1. erin
    Oct 2nd, 2007 at 10:50 pm

    wow, stunning. i don't have any kids but i wanna go find a little girl & talk to her before the beauty industry does. dove has one hell of a marketing team.

  2. Nick
    Oct 2nd, 2007 at 11:46 pm

    great work.

  3. RumorsDaily
    Oct 3rd, 2007 at 1:04 am

    That was really good.

  4. brandon
    Oct 3rd, 2007 at 4:05 am

    hahahah at least we don't have to wear burkhas right?! right? (looks around)... right?

  5. Pol x
    Oct 3rd, 2007 at 4:23 am

    I've actually got a tear at that.

    Death to fashion and beauty corp.

  6. Jimmy
    Oct 3rd, 2007 at 5:35 am

    great advert, i think i was the only one who liked that song when it came out!

  7. ted
    Oct 3rd, 2007 at 5:44 am

    Thanks, Dove, for saving our children from that nasty beauty industry. Is "the beauty industry" the new "global warming"?

  8. Cathy
    Oct 3rd, 2007 at 5:51 am

    People interested in building self esteem in girls should consider supporting their local Girl Scout Council. They've been ahead of this particular curve for about a decade, talking to girls about beauty and the fashion industry messages since I began working there almost ten years ago. They're not just about selling cookies and campfires anymore. I'm happy to see someone else is finally getting and reaching people.

  9. omglaserspewpew
    Oct 3rd, 2007 at 7:03 am

    Isn't this like, the epitome of Irony? A beauty product launching a marketing campaign against the industry of beauty products? Either this is true brilliance, or a case of the stupids.

    I don't think there's anything wrong with wanting to look healthy. Saying that, the only real way to do so is a good diet and regular exercise. But I mean, it's not like we can make money out of that, right?

  10. Terry
    Oct 3rd, 2007 at 7:26 am

    For starters, while Dove can be applauded for examining the damaging effects of the beauty industry, its parent company, Unilever, is a major manufacturer of skin-lightening creams marketed in India. (Because, you know, the lighter your skin, the more beautiful you are.) In addition, Unilever makes Axe body spray, whose sexist and just plain stupid ad campaigns and "humilidating" show don't exactly send the message that the Onslaught spot does. And there's more: Unilever spends $809 million on advertising: it markets Dove, which encourages women to love their bodies, Ben & Jerry's ice cream, in which you can drown your sorrows if you don't love your body, and Slim-Fast, to make your body thin enough to love.

  11. Adam Stanhope
    Oct 3rd, 2007 at 7:47 am

    Great post/find.

    I enjoyed this one, too:

    http://www.youtube.com/watch?v=iYhCn0jf46U

  12. Miss Cellania
    Oct 3rd, 2007 at 8:19 am

    I wrote my thoughts about the campaign a couple of years ago.

    http://www.misscellania.com/miss-cellania/2005/8/26/real-beauty.html

    I'm still ambivalent about a company that tells you that you are beautiful, then tries to sell you beauty products, but I'm glad someone is sparking a dialogue about our crazy world.

  13. amy
    Oct 3rd, 2007 at 8:55 am

    There's nothing wrong with wanting to look beautiful-this add is just showing the warped nature of current perspective.

    The result of generations of abandoned, sad women... not imparting wisdom and security to their daughters.

  14. Adam Stanhope
    Oct 3rd, 2007 at 9:18 am

    Interesting discussion on this topic here:

    http://www.salon.com/mwt/broadsheet/2007/06/23/barbie_make_up/index.ht ml

  15. Adam Stanhope
    Oct 3rd, 2007 at 9:19 am

    (I mean in the comments associated with that post).

  16. Ashley
    Oct 3rd, 2007 at 9:23 am

    The products Dove sells are known to be more gentle, somewhat more natural than the traditional beauty industry. Dove advocates that women and girls strive for HEALTHY and therefore beautiful skin rather than fake and therefore beautiful skin. They don't say you're already beautiful, they say you have the capacity for natural beauty if you take care of yourself.
    I think it's a great campaign, and I also agree with the above poster about Girl Scouts. I don't understand why being a Boy Scout is cool and being a Girl Scout is frequently mocked.

  17. Jimmy
    Oct 3rd, 2007 at 12:57 pm

    who said being a boy scout is cool? I was one for years and still get mocked! not that i care...i can tie knots

  18. artbot
    Oct 3rd, 2007 at 5:04 pm

    Is it odd that the young girl they are putting forth as looking (presumably) "plain" or "normal" is a bit too cherubically perfect and beautiful?

  19. aware
    Oct 3rd, 2007 at 5:58 pm

    well said, terry (#10 above)

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