Image: iirraa [Flickr]
Actually, Grupo Bimbo [wiki], the baking company whose truck you see in the photo above, is the fourth largest food corporation in the world! The word "bimbo" doesn't have any meaning in Mexican Spanish - they just thought it sounded good!
And before you made fun of them, just remember that they made $5.3 billion in sales in 2006. That's a whole lot of bread.