Are we witnessing a birth to yet another example of this new genre of marketing: the mystery ads? Like a viral puzzle ad (vuzzle?) where viewers are teased with clues and puzzle to solve ...
Shown before the Transformers movie, here's an nameless trailer for a new J.J. Abrams movie currently called Cloverfield:
Hit play or go to Link [YouTube]
What's the movie about? No one knows, except that some sort of monster is attacking New York City.
Link: Wired Underwire Summary (so far) - via Fimoculous
Personally, my money is on Pokémon attacking NYC. (Please God, let it be that ...)