Cloverfield

Posted by Alex in Advertising, Movies & SciFi, Video Clips on July 15, 2007 at 1:04 pm


Are we witnessing a birth to yet another example of this new genre of marketing: the mystery ads? Like a viral puzzle ad (vuzzle?) where viewers are teased with clues and puzzle to solve …

Shown before the Transformers movie, here’s an nameless trailer for a new J.J. Abrams movie currently called Cloverfield:


Hit play or go to Link [YouTube]

What’s the movie about? No one knows, except that some sort of monster is attacking New York City.

Link: Wired Underwire Summary (so far) – via Fimoculous

Linkfest: Ethan Haas Cloverfield Diaries | 1-18-08 (that’s the release date of the movie) | Ethan Haas Was Wrong | Ethan Haas Was Right | ABZ 3293, ad nauseam …

Personally, my money is on Pokémon attacking NYC. (Please God, let it be that …)


Previous post
this post? Please Email this               
Next post


FUN PRODUCTS FROM THE NEATORAMA SHOP:


COMMENT

19 comments to "Cloverfield"

  1. Aramax
    July 15th, 2007 at 1:52 pm

    I dont know if Jeffrey Jacob Abrams is a jew like his parents but if he is... im not sure he would have the right to make a movie about Cthulhu ( A fictional demon god created by H. P. Lovecraft ).

    Like I said... im not sure. It just dosen't seems like the jewish thing to do.

    Then again, JJ Abrams did the Lost series so...

  2. Jake D.
    July 15th, 2007 at 1:58 pm

    A lot of the rumors are pointing to a Cthulhu movie.

    JJ Abrams has said the Ethan Haas sites have nothing to do with the movie, though. But could that be a publicity stunt of some sort?

  3. samantha
    July 15th, 2007 at 2:32 pm

    i'll just say that trailer scared me to death before the transformers!

  4. Geoduck
    July 15th, 2007 at 2:52 pm

    It probably isn't Cthulhu (it might not even be a monster movie at all), but I'm certainly hoping.

  5. Dave
    July 15th, 2007 at 3:03 pm

    You take down all the related links save 1-18-08.com

    The others have nothing to with the film. Ethan Hass is about an upcoming video game, and the ABZ site is someone trying to cash in on the movie.

    The only two websites that have anything to do with the film are 1-18-08.com and Slusho.jp

    The movie also has nothing to do with C'thulhu and is an original concept by JJ Abrams. The monster in the film has been confirmed as being called "The Paraiste."

    What are you are seeing in the trailer is actually a oil tanker exploding next to the Statue of Liberty.

    Also, this is all shot on "handi-cam" and it's video that's being watched after all the events take place, as it was found by the clean-up crew after the monster destroys New York.

  6. elizabeth
    July 15th, 2007 at 3:55 pm

    Ooh...clever ad. I'm certainly planning on going to see that one. xD

  7. artbot
    July 15th, 2007 at 5:13 pm

    Great - another stupid invisible monster from JJ Abrams. Whoop-de-f#*@in'-do!

  8. creesto
    July 15th, 2007 at 5:58 pm

    I was thinking it might be the Gozilla sequel

  9. Yak Boy
    July 15th, 2007 at 6:29 pm

    This looks great already, from what little they give away in the trailer.

    One big problem with Godzilla (other than the fact that it lacked focus, and turned into Jurassic Park halfway through) was that it was so sanitised. You had this giant lizard destroying New York City and I'm pretty sure you don't see a single person die.

    It's going to be good to see a gritty, adult monster/disaster movie that doesn't pull any punches, which is what this appears to be. The fear, death and destruction wraught by a terrible force tearing through a major city will be ust so much more believable if it's accompanied by at least a little blood.

    As for what the monster is, it's almost certainly not Godzilla (I don't think they'd have the rights, for one, and I doubt these guy's would want to do it even if they could), and I personally really hope it isn't Cthulhu, because it would almost certainly miss the point of the Cthulhu story. Since it's from the team behind Lost, I'd say there's a pretty good chance it will be a wholly original story.

  10. Mr Pudifoot
    July 15th, 2007 at 6:42 pm

    it isn't a Godzilla sequel, paramount doesn't own the rights. Tri-Star owns the rights to Godzilla.

  11. Jerse
    July 15th, 2007 at 8:35 pm

    It's not a very good ad if people lose interest after 3 seconds...

  12. Geekazoid
    July 15th, 2007 at 10:55 pm

    Sheesh, talk about overkill. This trailer is followed by transformers which is filled to the rim with scenes of CGI destruction and mayhem. Don't get me wrong I loved transformers but I'm fed up with the action movie cliche of monsters, superheroes, and other phenomenon doing battle and causing mayhem in the big city. All have the usual scenes of skyscrapers crumbling, combatants going through the floor of a window on the fiftieth floor, cars flipping over and nearly missing pedestrians, etc. etc. blah blah yawn.

    Pretty please with sugar on top no more CGI movies that take place with skyscrapers and buildings abound.

  13. Kat
    July 15th, 2007 at 11:05 pm

    In the trailer you hear a guy yell "I saw it, It's a lion, It's huge!" So...giant fire breathing lion? Giant fire breathing something, that's for sure.

  14. Alex
    July 15th, 2007 at 11:51 pm

    What does being Jewish have anything to do with making monster movies, Aramax?

  15. hp
    July 16th, 2007 at 2:12 am

    Great. Just what we needed: a cross between Godzilla and the Blairwitch Project. Let's hope the movie is not as blunt as that trailer makes it look like.

  16. Alex
    July 16th, 2007 at 2:27 am

    Oh no, handi-cam work. This "technique" does at realism, but at the expense of watchability (is that a word?) - that kind of movies give me headaches.

  17. hermit_man
    July 16th, 2007 at 12:17 pm

    He says "It's alive" not "It's a lion." I thought that at first as well but was quickly corrected from a nerd at work.

  18. amanda
    July 16th, 2007 at 3:06 pm

    Please, let it be Gamera (guardian of the universe, friend to children, full of turtle meat)!

  19. Cthulhu
    August 4th, 2007 at 7:25 pm

    The Parasite website is a confirmed fake.


PLEASE LEAVE A COMMENT

Neatorama Comment Policy
You don't have to register or login to comment, but it's easier if you do so. Comments aren't censored, but those that are abusive or off-topic may be edited or deleted.


Stay updated on the comments with Comment RSS