Vertical Soccer.

Adidas launched a new crazy billboard in Tokyo: a game of vertical soccer! Hit play or go to Link [YouTube] - Thanks Az Kate and Wade7!

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Downtown Japan indeed!!!
I saw this in downtown Osaka 4years ago, only not 10storeys off the pavement just 4-5. Apart from the guy actually controlling the ball on a tether its nice to watch during your 10minute lunch break!
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Technically, it's not vertical--the ball is still moving primarily on the x-axis. This has just switched the y and z axes. It's tipped on its side, but it's not really vertical.
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