Pepsi Ice Cucumber.

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Pepsi has a cucumber-flavored soft drink that will be released June 12th in Japan. It will only be available for a limited time, unless, of course, it becomes a big hit. Link -via Gorilla Mask

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I think it goes back to an old tradition.
In "days of yore" a summer treat in Japan, was to pick fresh cucumber from the garden, and cool it in a stream for a few hours before eating.
Cucumbers probably just got intergrated into culture and something "cold, and refreshing". Much like watermelon, or oranges.

Cucumber is actually a really good drink. Like Miss Cellania mentioned, I've also had a yoghurt/cucumber drink that was sweetened. It tasted a lot like fresh melon (not fake watermelon flavor, but like the taste of a real melon).
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You know, there should be some sort of mathematical equation for why Japanese like this sort of disgusting shit. Don't get me wrong, I like cucumbers, but to drink? :X

I worked as a cod milt (read: sperm) sorter in AK for a Japanese export company. Evidently, they put it in soup.
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