"WTF" Mac Store

What's the name of the store again? Flickr user Jeff Carlson spotted this in the University district of Seattle, Washington.

Link [Flickr] - via digg

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Oh yeah! Honky-Tonk's right: They used to be "The Computer Store," and their old building (in Ballard, not the U Dist like it is now) had classy metal placards. Though given that it was renamed sometime in the late 90s, the ambiguous the/wtf is probably unintentional.
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I had a summer job at this store a few years back, when they were called "The Computer Store." They've been around forever (in computer years.) since the early 80's I believe. Of course there are a lot of really tech savvy folks there, which makes me wonder if the ambigous the/wtf is not intentional...
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