Richard Pulfer of the Comic Book Journal wrote a really nice article about the Top 10 Accidental Comic Book Discoveries. For example:
Teenage Mutant Ninja Turtles Unlike Stan Lee or Jerry Siegel and Joe Shuster, Kevin Eastman and Peter TMNTMedium.bmpLaird didn’t have high hopes in the least when they penciled on masks and ancient ninja gear onto four overgrown turtles - they were just brainstorming.
But still, Laird and Eastman knew something was up as a result of their accidental discovery, so they gathered funds from tax refunds and family loans to publish one single issue - parodying current comic hits like Daredevil (”The Foot Clan” to “The Hand”), New Mutants, Cerebrus and Ronin.
The resulting pop culture tidal wave was probably more than any Laird or Eastman could have prepared for.