Tokyoflash Treasure Hunt - Win a Tokyoflash Watch of Your Choice!
Going on right now: Tokyoflash Treasure Hunt #26. Win a Tokyoflash watch and neat stuff from the NeatoShop. It's fun and easy to play: Link

Eyetracking Study: Men Stare at Crotches.

When usability expert Jacob Nielsen conducted an eyetracking experiment to improve the effectiveness of news article design, he discovered that men (but not women) stare at crotches!

Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.

This image of George Brett was part of a larger page with his biographical information. All users tested looked the image, but there was a distinct difference in focus between men and women.

Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site.

Link - via Kottke


Newest 5
Newest 5 Comments

one thing to consider, (I dont have time to read all comments), is that men also look in that area to see not the crotch, but the ball going through the "Strike Zone." Of course women, who apparently did this experiment don't know what that is.
Abusive comment hidden. (Show it anyway.)
And the members of the American Kennel Club, male and female, are looking right back at the men's crotches.

A picture doesn't have to be moving to show motion. The motion inherent in this picture is the swing of the bat. Perhaps a few of the guys got distracted by the swing of the - well, never mind.

Perhaps the women weren't looking at his crotch because they knew his hands weren't free to "adjust himself", so they settled for the face.
Abusive comment hidden. (Show it anyway.)
Circfreak Says:
"guys start out looking at the batters face
and when its time…
looking at the swing of the bat…"

Except that the "image of George Brett was part of a larger page with his biographical information. All users tested looked the image...." Image, not video, no motion, etc.
Abusive comment hidden. (Show it anyway.)
Circfreak Says:

"guys start out looking at the batters face
and when its time…

looking at the swing of the bat…

which happens to go through his package at that camara angle."

This is very true. Also, a person is also to take in the entire swing...the swing, the transfer of weight from the back foot to the front foot, the rotation of the hips, able to see where the batter is looking, etc...
Abusive comment hidden. (Show it anyway.)
it'll be because guys have more of a need to detect the sex of what they're looking at, so we can decide whether to go and mount it!
other male animals do it all of the time
Abusive comment hidden. (Show it anyway.)
Commenting is closed.





Check out Twaggies' first animated clip:

Grammar Nazi's Rock? Twaggies by twaggies
Email This Post to a Friend
"Eyetracking Study: Men Stare at Crotches."

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window