Eyetracking Study: Men Stare at Crotches.

Posted by Alex in Pictures, Science & Tech on March 14, 2007 at 4:46 pm


When usability expert Jacob Nielsen conducted an eyetracking experiment to improve the effectiveness of news article design, he discovered that men (but not women) stare at crotches!

Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.

This image of George Brett was part of a larger page with his biographical information. All users tested looked the image, but there was a distinct difference in focus between men and women.

Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site.

Link - via Kottke



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COMMENT

11 comments to "Eyetracking Study: Men Stare at Crotches."

  1. Kerrieberrie
    March 14th, 2007 at 5:31 pm

    Haha they should do one with breasts and see how that goes.

    Really though, crotches aren’t all that attractive to look at. D:

  2. Sam
    March 15th, 2007 at 1:19 am

    I don’t think I believe this. Girls notice packages all the time, and to claim that not a single girl glanced at the package??? No way.

  3. dogear
    March 15th, 2007 at 5:11 am

    This is a suprise?

  4. Circfreak
    March 15th, 2007 at 7:37 am

    that’s soooo stupid…….

    guys start out looking at the batters face

    and when its time…
    looking at the swing of the bat…

    which happens to go through his package at that camara angle.

    so we’re supposed to believe the women just stare at the face.

    that’s so dumb, i need to throw up.

  5. Anita
    March 15th, 2007 at 9:13 am

    I remember reading a while back that other animals do the same thing, I think they called it the “men’s locker room phenomenon”. Apparently male mammals size-up their competition by checking out their crotches, while females first look at each other’s faces.

  6. pld
    March 15th, 2007 at 10:43 am

    Lots of interesting discussion on reddit:
    http://science.reddit.com/info/1a6wc/comments

  7. johnald
    March 15th, 2007 at 10:57 am

    it’ll be because guys have more of a need to detect the sex of what they’re looking at, so we can decide whether to go and mount it!
    other male animals do it all of the time

  8. Andrew
    March 15th, 2007 at 11:02 am

    Circfreak Says:

    “guys start out looking at the batters face
    and when its time…

    looking at the swing of the bat…

    which happens to go through his package at that camara angle.”

    This is very true. Also, a person is also to take in the entire swing…the swing, the transfer of weight from the back foot to the front foot, the rotation of the hips, able to see where the batter is looking, etc…

  9. retronic
    March 15th, 2007 at 3:24 pm

    Circfreak Says:
    “guys start out looking at the batters face
    and when its time…
    looking at the swing of the bat…”

    Except that the “image of George Brett was part of a larger page with his biographical information. All users tested looked the image….” Image, not video, no motion, etc.

  10. ted
    March 15th, 2007 at 8:30 pm

    And the members of the American Kennel Club, male and female, are looking right back at the men’s crotches.

    A picture doesn’t have to be moving to show motion. The motion inherent in this picture is the swing of the bat. Perhaps a few of the guys got distracted by the swing of the - well, never mind.

    Perhaps the women weren’t looking at his crotch because they knew his hands weren’t free to “adjust himself”, so they settled for the face.

  11. Morgan Davis
    April 8th, 2007 at 8:43 pm

    one thing to consider, (I dont have time to read all comments), is that men also look in that area to see not the crotch, but the ball going through the “Strike Zone.” Of course women, who apparently did this experiment don’t know what that is.


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