Brooklyn Superhero Supply Store.

Neatorama reader Jeff Simmermon told us about the Brooklyn Superhero Supply Store:

The store itself claims to sell all manner of super-equipment, including canned chaos, an apprehended mini-blob, various grappling hooks and secret identity products. They offer capes in all colors and even have a cape-testing area where you can stand on a steel grate and flick a switch that powers several fans, causing said capes to furl and flutter.

Like superheroes, even the store has a secret identity:

The store itself is a cover for the 826NYC program, a nonprofit that offers free homework help to kids between the ages of 6 and 18. White-hot literary superstars Sarah Vowell and Dave Eggers are on 826’s board. The 826 program itself is an outgrowth of McSweeney’s, and their brand of bone-dry hipster comedy permeates the place. Proceeds from the sale of superhero equipment and memorabilia fund the 826 program. The store also sells a full complement of McSweeney’s-related releases including Eggers’ latest book, recent issues of The Believer, and pretty much anything the McSweeney’s press has cranked out.

Link | Flickr [photoset] | Brooklyn Superhero Supply website (just a splash page – sadly, no real content) – Thanks Jeff Simmermon!