Scented Ads in San Francisco Bus Stops.

Posted by yayo in Advertising on December 5, 2006 at 2:12 pm


Scented Bus Stop Ad

There are now scented ads (like those perfume ads in magazines) in bus stops in downtown San Francisco!


Arcade Marketing Inc., in tandem with the California Milk Processor Board, is putting up a new type of advertisement at bus stops that emit the smell of chocolate chip cookies.

The ad, which will be placed at five bus stops in downtown San Francisco, utilizes the company’s technology called MagniScent®, which disseminates smell via
scent-infused adhesives affixed to the inside of the bus shelters and undersides of the benches.

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COMMENT

7 comments to "Scented Ads in San Francisco Bus Stops."

  1. phlavor
    December 5th, 2006 at 3:12 pm

    As near as I can tell they all smell like urine.

  2. yayo
    December 5th, 2006 at 3:36 pm

    Mmmmh… tasty uriiiine ^g^

  3. Denita TwoDragons
    December 5th, 2006 at 6:22 pm

    That sounds like an epidemic of migraines just waiting to happen…

    –TwoDragons

  4. Chad
    December 5th, 2006 at 6:54 pm

    I wonder what starving homeless people who could reaaaally use a cookie would have to say about this. geesh its like teasing them!

  5. nouchema
    December 6th, 2006 at 9:09 am

    Hey hey hey,

    come to FRANCE to see what we do with our bus shelters
    and if you speak french you can understand that smell doesn’t do anything to change our comportement !

    ;)

    http://nouchema.blog.lemonde.fr/2006/12/05/du-bruit-apres-les-odeurs/

  6. Aleki
    December 7th, 2006 at 1:51 am

    They are removing these because the smell would offend the poor people who can’t afford to buy cookies.

    I want neatorama to remove all pictures of all the neat “stuff”.

    I’m offended because I can’t afford them.

  7. Hakim
    December 7th, 2006 at 10:26 am

    Nice idea, indeed. But unfortunatelly, this action has been stopped because of claims from obese people, diabetic, homeless and…people who just don’t like this smell…
    http://adage.com/article?article_id=113643


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