The page shows a bunch of themed toys and merchandising about monster movies, comics and the like.
About this in the image, Frankenstein Soaky:
During the 1960s, Colgate Palmolive sold liquid buble bath in plastic containers shaped like popular cartoon characters. Colgate called the product a "Soaky," as indicated on the bottom of each 11-ounce container. In 1963 the company produced a line of four licensed Universal monster characters - Frankenstein, Wolf Man, Mummy and Creature from the Black Lagoon. Today, these Soakies are usually found empty, missing the cardboard box around their base and a tag that extended from their neck.
Link - Via Monsterama