Cartier’s Crash Watch.

From the website:

The story goes that a Vice president from the Cartier offices in London, was involved in a fatal car crash. A fire ensued and the occupant along with his watch was caught up in the flames, furthering along the fatality and "melting" the watch on his wrist, a Cartier Bagnoire Alongee, which is shaped like an elongated oval. The watch being melted and mangled took on the shape of a surrealistic watch from a Dali painting. The powers that be at Cartier, found this "watch design" actually inspiring, and decided to introduce is as a new design, and as a tribute to their fallen colleague. Thus the "Crash" watch was born.( in Great Britain the slang for a car accident is "crash")

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