Cartier’s Crash Watch.

Posted by Alex in Fashion on July 26, 2006 at 1:06 am


From the website:

The story goes that a Vice president from the Cartier offices in London, was involved in a fatal car crash. A fire ensued and the occupant along with his watch was caught up in the flames, furthering along the fatality and "melting" the watch on his wrist, a Cartier Bagnoire Alongee, which is shaped like an elongated oval. The watch being melted and mangled took on the shape of a surrealistic watch from a Dali painting. The powers that be at Cartier, found this "watch design" actually inspiring, and decided to introduce is as a new design, and as a tribute to their fallen colleague. Thus the "Crash" watch was born.( in Great Britain the slang for a car accident is "crash")

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COMMENT

3 comments to "Cartier’s Crash Watch."

  1. Miss Cellania
    July 26th, 2006 at 5:26 am

    As tributes go, this just seems apalling. You are supposed to honor someone’s life, not the manner of death.

  2. Ted
    July 26th, 2006 at 5:32 am

    I don’t get the impression that the crash victim is really being “honoured”. The person just seems secondary to the story - probably apocryphal.

    I thought “crash” was pretty much the term everywhere.

  3. Britt
    July 26th, 2006 at 7:50 am

    I thought “crash” was pretty much the term everywhere.

    It is. I rarely if ever say ‘accident’.


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