And let's not leave out some more important parts of the story. ray Kroc tried to get the brothers to expand much faster than they did. He wanted to be part of the team, not own it. Ronald rejected the idea, and didn't want to grow any bigger. Kroc thought he was a "clown". After buying the company, Kroc decided to make a clown named Ronald McDonald, in order to show that brother what he thought of him. And thus the famous clown came into being too.