It's worse than that, Chris -- they get the links, then sell the page, interest, photo, etc. which gets changed to the company that buys it up. Instant profit.

The answer to the question is obviously 1, however, and despite the opinion and perspective of the author (which I appreciate hearing), there is a specific order of operations that is well established. As a software programmer and mathematician, there's only one approach to this problem -- which I'm sure has been argued to death already. ;)

Oi, I was going to post the same thing. eXistenZ -- a movie so bad, you gotta love it!

Zeon Santos needs to watch more movies :P